Responding to a dating ad

From the start of the New Year through March are some of my busiest months, with new clients galore right around the big V-Day.It’s like tax season for accountants — only I work on romantic relationships rather than relationships with the IRS (for good reason). The dream of summer is a distant twinkle in your eye.I've tracked and analyzed data, spoken to computer scientists, and figured out what makes certain profiles successful.I even wrote a book about what I learned—and included a final chapter written by the man who took me out on my last-ever first date.

J Do feel confident enough to change your profile text and photos often. Do be relatable, open-minded, and give people the benefit of the doubt.

I've tracked and analyzed data, spoken to computer scientists, and figured out what makes certain profiles successful.

I even wrote Years ago, I was just out of a terrible relationship and in no mood to date again.

Whether you're creating a new profile or you're a longtime, frustrated online dater, I have some insights that will help make your experience better.

It may seem like online dating is straightforward, but what's happening behind the scenes—and your screen—can be confusing and can often produce bizarre results.

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